The CPP's Guide "Book Titles: 5 Essential Considerations" includes:

A discussion of five important criteria for selecting a title for your book.

The criteria are important for print and digital books and consider social, technical, and emotional characteristics.

Tools and recommendations for how to apply the criteria in selecting your book's title are included in this concise,  beneficial, and sometimes humorous guide. 

Be prepared to read every title you see online or in the bookstore with a new perspective (you won't be able to help it—so be warned!)